Show Notes

Check out the Show Notes from our Recent Episodes:

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Influencer Marketing. Interview with David Cogen, @theunlockr. Part 1
Episode 014

Listen on Apple Podcasts/iTunes

What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?

We’ve invited David Cogen, known as @theunlockr, as our first special guest to Social Currency to deep-dive with us on influencer marketing. David is a YouTuber, social influencer, vlogger, blogger, tech enthusiast and all around nice guy. For episode 014, we are discussing what it’s like to be an influencer and how a business leader, like you, can work with this critical group of content creators.

If you have been curious about influencer marketing, what it means to be an influencer, and if it matters, this episode is for you. But don't call him an influencer - what David brings to the table is the power of what every brand needs to know now.

This week's episode is part 1 of 2 = we had so much to discuss, we split into two episodes so we didn't have to hold back any of the good stuff.

Special Guest: David Cogen

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WTF is Up With LinkedIn? Part 1
Episode 013

Listen on Apple Podcasts/iTunes

Are you on LinkedIn?
Who isn't??

LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead of being a place for news or birthday party photos.

This was a  place for your serious business face. LOL.

The question is…what has it become?

Welcome to episode 13 of the Social Currency podcast where we get into LinkedIn. We will dig into whether this is a true social media platform, best used for business development or where real people are finding actual jobs...and if you can still find value here.

This is a part 1 of 2 so start here as we unwrap the current state of LinkedIn and join us for part 2 as we expose user feedback on where people are actually finding value.

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Social Media Customer Service: Building Better Care in Your Social Channels
Episode 012

Listen on Apple Podcasts/iTunes

Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power.

Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t coming via mail or by phone or via site chat or to an employee in-store - it’s posted to thousands of friends, followers, advocates and detractors alike.

In episode 12, we are talking about your social media customer service. We are covering best practices, what you need and some great examples from brands that have integrated social media into their customer service strategy.

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Yes, You Need a Corporate Social Media Policy and Here is What It Should Include
Episode 011

Listen on Apple Podcasts/iTunes

Do you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-sized business to how these policy guardrails can protect you against potential corporate reputation damage, we are giving you the groundwork to equip you with the details needed to build your own corporate social media policy.

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Go LIVE! Why Using Live Video is Key to Your Marketing Strategy
Episode 010

Listen on Apple Podcasts/iTunes

Live video is the nexus of FOMO and video marketing. In Social Currency podcast episode 10, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, and get your message in front of audiences in a way no other media type can - all with live video.

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Build a Video Marketing Strategy Because Video is Everything.
Episode 009

Listen on Apple Podcasts/iTunes

Episode 009 is all about video. Insanely, 80% of all internet traffic will be video by 2019. Video is disrupting marketing and, if you aren’t already, it’s time to capitalize on it. Video is used to entertain us (screaming goats), inform us (BBC), help us make buying decisions (Zappos) and make us advocates for a brand (Nike). In part one of our two-part series, we’ll discuss how to architect a video strategy for your business that’s not one-off, but truly the nucleus for every other asset you build.

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I Want My IGTV. Why You Should Be On Instagram’s New App.
Episode 008

Listen on Apple Podcasts/iTunes

What exactly is Instagram doing with long-form video? It’s vertical, it’s up to an hour long and it’s going to drive massive engagement. Check out episode 008 on all things IGTV and get our POV on why you should be ready to open your mind to the biggest trend in video since YouTube.

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Decoding Digital Jargon, Part 2 (Even More)
Episode 007

Listen on Apple Podcasts/iTunes

There are way too many acronyms and too much jargon in digital marketing. In this episode, Part 2 of Decoding Digital Jargon, we are breaking down buzzwords, focusing on some of the most common and defining them in ways we all can understand. Episode 007 is all about jargon (again!). In this Part 2 of a 2-part series, we are decoding some of the most common terms in digital marketing. Get your Social Currency this episode with another cheat sheet for digital vocab.

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Decoding Digital Jargon, Part 1
Episode 006

Listen on Apple Podcasts/iTunes

Episode 006 is all about jargon. Ugh, nobody likes feeling out of touch in a meeting when acronyms and terms are being thrown around as if everyone should know them. Here we start to demystify some of the most common terms in digital marketing. We dig into vlogs, conversion and engagement. And, by the way, why is everyone always talking about content marketing?. We even have a somewhat intellectual discussion on B2B vs. B2C. If you want a cheat sheet for digital vocab, this is it.

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The Social Executive. Why Business Leaders Should Be On Social Media.
Episode 005

Listen on Apple Podcasts/iTunes

Episode 005 is about why executives and leaders need to be present and active on social media. From execs to managers, we cover the opportunities for leaders to represent their brand or company and the ability of an individual voice to cut through the clutter. We’ll discuss our recommended social platforms for thought leadership, subjects to focus on and some to steer clear of as well as how to tie this time and effort to actual business impact. Social media is a powerful tool that should not be ignored.

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Digital and Social Media Budgeting. How much do you need and how do you spend it.
Episode 004

Listen on Apple Podcasts/iTunes

In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible on a small budget, and why setting goals and measuring success is key to securing and growing your budget. We’ll also introduce the elusive “marketing funnel” and whether people are actually buying things on social media channels.

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Facebook vs. Instagram. What’s the difference?
Episode 003

Listen on Apple Podcasts/iTunes

This episode is dedicated to two of our favorite social media platforms: Facebook and Instagram. Facebook is ubiquitous and virtually everyone you know has an account. Instagram is growing rapidly but still tends to skew younger and is mobile first, yet they’re owned by the same company. We will compare and contrast these two powerful communities, discuss how paid media is used differently across the two, the demographics of the core user base on each and how a business can tap into each with a unique strategic approach.

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Why Should I Care About Social Media and Digital Media?
Episode 002

Listen on Apple Podcasts/iTunes

We want to kick things off by providing you with clear reasons why digital marketing and social media matter to you now. This episode will be a meaty overview of some of the bigger topics we’ll tackle throughout the Social Currency podcast series. We highlight the many digital “touchpoints” that make up what sometimes referred to as an “ecosystem.” What some of the primary differences are across the portfolio of social media “platforms.” Why video has become such a juggernaut in the online space and if the notion of “earned” attention really exists anymore. Also, isn’t all this stuff free? We’ll open up the dialogue on paid digital media and how to budget for it.

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Welcome to the Social Currency Show. Meet Tuck & Jess.
Episode 001

Listen on Apple Podcasts/iTunes

This is the inaugural episode of the Social Currency podcast. We’ll discuss how we met, what we do professionally and why this podcast is valuable to anyone who is slightly confused or overwhelmed by digital marketing. Our conversational tone and down to earth style makes learning about social media, digital marketing and basic online strategies easy. You might be a business owner, an executive or just someone curious to learn more- but embarrassed to ask. We’re here to teach you the basics in layman’s terms and have some fun along the way. Thanks for joining us and check back each Monday for your next thirty minute dose of social currency. 

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Credits:

Intro/Outro Read:
Big thanks to the amazing David Cogen for introducing and closing out our podcast every week.
Check him out at:
https://TheUnlockr.com
https://YouTube.com/c/TheUnlockr
YouTube | Twitter | Facebook | Google+ | Instagram | Snapchat - @theunlockr

Music:
Back to school (Hip Hop Instrumental) by Junks is licensed under a Creative Commons License.
https://soundcloud.com/junks12/back-to-school-hip-hop-beat